France

Branded Sport Science Centers

ASICS Establishes the ASICS Institute of Sport Science Europe

Fashion-Beauty Convergence

Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands

Stylishly Timeless Work Jackets

La Maison Générale Debuts the Le Mont Saint-Michel Work Jacket

Impressive Art Toy Presentations

Dongguan is Known as China's Art Toy Capital

Soccer-Inspired Cafe Rewards Promotions

This la Madeleine Reward Celebrates Soccer Wins

Mobile Brand Experiences

M&M's Brings an Interactive Caravan to the Tour De France

Meat-Free Barbecue Events

This HappyVore Event Hopes to Break the Record for Plant-Based Barbecues

Exclusive Inflight Cocktails

Chef Mixologist Matthias Giroud Designed Quintessence for Air France

Reality Series Skincare Partnerships

RoC Skincare Partnered with The Real Housewives of New York

Soccer-Inspired Fanwear Collections

BOSS Jumps on the FIFA Hype with New Fanwear Collection

Visual Fragrance Discovery Experiences

Scent Scanner Turns Pinterest Boards into Scent Suggestions

Plant-Based Seafood Steaks

The Ocean Kiss Plant-Based Sea Steak is Ready to Heat and Serve

Motorsport Apparel Capsules

The 24 Hours of Le Mans Collection Has Performance & Lifestyle Apparel

Bright World Cup Sneakers

The SUPERBAPE CUP Collection Marks the 25th Anniversary of the BAPE STA

Global Mayonnaise Pairings

Hellmann's Mayo Theory Explores How Mayo is Enjoyed Around the World

Generational Japan Paintings

Tetsuya Ishida Opens His First French Exhibition at Gagosian Paris

French Resort Swimwear

Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry

Mitochondria-Inspired Night Actives

Ashland Launches Its Eternight Biofunctional Product

Reusable Cup Deposit Systems

Borro Raises €1.3 Million to Expand Its Digital Deposit System

Comfortable Sporty Essentials

Aerie Launches a FIFA World Cup 2026™ Collection