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Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
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AI + Human Methodology
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Jeremy Gutsche
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Search our database of 394,935 cutting edge ideas.

Trend Hunter AI

Trend Hunter is the #1 largest consumer trend platform utilizing big data from 175 million people and 3 billion views.
We combine the power of human researchers with Artificial Intelligence to provide the freshest,
most-relevant, data-driven insights for the world's smartest innovators.



Big Data

With over 3 Billion views and 500,000 individual ideas, Trend Hunter is the world's largest trend database. Every visitor makes choices when they interact with Trend Hunter, whether that's diving deeper into the current idea or navigating to a similar idea. Those choices give us insight into consumer behavior and fuel our growing library of Consumer Insights.

Consumer Insights

Consumer Insights are the higher-level patterns that our team identifies by spotting commonalities within the trend space. As the crown jewel of the Trend Hunter database, they describe the implications that the selected phenomenon has for brands and consumers alike. We've combined over 7,000 Consumer Insights with the power of AI to enhance and accelerate our Custom Reports and Research.

View example Consumer Insights

Natural Language Processing

Using a combination of machine learning and vector mathematics, we're able to identify thousands of new relationships and comparisons between Ideas and Consumer Insights in our Trend Database. These relationships can be leveraged to:

  • Increase the efficiency and quality of our Consumer Insights
  • Be more exhaustive and provide more depth for our Custom Trend Reports
  • Identify entities to provide insight into live Data Trends
Machine Learning

Baked into the core of our Trend Hunter Dashboard product, preference tracking works to understand the ideas you want to see and delivers recommended insight and ideas for you and your team. Your preferences are progressively tweaked as you consume more content to continuously deliver relevant and interesting inspiration to your dashboard. Machine learning is also used to enhance our natural language processing capabilities.

Image Recognition

We've analyzed over 1.5 million images from our trend database to extract insight, content and text. This extraction fuels our research in a variety of ways:

  • Improved topic search dynamics
  • Increased efficiency in article creation, lowering the cost of content creation and in turn our Custom Research
  • Enhanced copyright detection tools
Human Researchers & Advisors

The final touch in our service is that we leverage our team of dedicated advisors and researchers to filter through data, look for patterns, and custom filter opportunities for the world's leading brands. When combined with our AI-driven platform, our research is BETTER (because it is data-driven), 20x FASTER, and 1/10th the PRICE of traditional custom research.