Trend Hunter AI

Trend Hunter is the #1 largest consumer trend platform utilizing big data from 262,452,022 people and 3,424,792,194 views.

For over 18 years we have been researchers and implementers of advanced technologies, including Trend Hunter AI. We combine the power of human researchers with AI to provide the freshest, most-relevant, data-driven insights for the world's smartest innovators.

2005 - Trend Hunter was born as a tech platform
2008 - TH Dashboard, now our AI Platform, is launched
2012 - Full pivot to tech-enabled custom research
2013 - Jeremy Gutsche helps launch IBM Watson AI
2014 - AI and Watson profiled in Our NYT Bestseller, Better & Faster
2014 - First AI keynotes and AI workshops
2017 - TrendHunter.AI launches, making our AI mission more-public
2019 - AI & tech clients now include Google, NASA, IBM, Samsung & Microsoft
2020 - AI Framework published in Create The Future
2023 - The first AI-themed Future Festival

Big Data

With 3,424,792,194 views and 433,375 individual ideas, Trend Hunter AI is the world's largest trend database. Every visitor makes choices when they interact with Trend Hunter, whether that's diving deeper into the current idea or navigating to a similar idea. Those choices give us insight into consumer behavior and fuel our growing library of Consumer Insights.

Consumer Insights

Consumer Insights are the higher-level patterns that our team identifies by spotting commonalities within the trend space. As the crown jewel of the Trend Hunter database, they describe the implications that the selected phenomenon has for brands and consumers alike. We've combined 10,225 Consumer Insights with the power of AI to enhance and accelerate our Custom Reports and Research.

View example Consumer Insights

Natural Language Processing

Using a combination of machine learning and vector mathematics, we're able to identify thousands of new relationships and comparisons between Ideas and Consumer Insights in our Trend Database. These relationships can be leveraged to:

Increase the efficiency and quality of our Consumer Insights
Be more exhaustive and provide more depth for our Custom Trend Reports
Identify entities to provide insight into live Data Trends

Data Trends by Trend Hunter AI

Machine Learning

Baked into the core of our Trend Hunter Dashboard product, preference tracking works to understand the ideas you want to see and delivers recommended insight and ideas for you and your team. Your preferences are progressively tweaked as you consume more content to continuously deliver relevant and interesting inspiration to your dashboard. Machine learning is also used to enhance our natural language processing capabilities.

Image Recognition

We've analyzed over 1.5 million images from our trend database to extract insight, content and text. This extraction fuels our research in a variety of ways:

Improved topic search dynamics
Increased efficiency in article creation, lowering the cost of content creation and in turn our Custom Research
Enhanced copyright detection tools

Human Researchers & Advisors

The final touch in our service is that we leverage our team of dedicated advisors and researchers to filter through data, look for patterns, and custom filter opportunities for the world's leading brands. When combined with our AI-driven platform, our research is BETTER (because it is data-driven), 20x FASTER, and 1/10th the PRICE of traditional custom research.