Ed Sheeran

Saucy Singer Autographs

Ed Sheeran Signs off Sauceographs Using Kraft Heinz Hot Sauce

Hot Sauce Autographs

Ed Sheeran Treated Fans to "Sauceographs" Written with Tingly Ted's Products

Brand-Honoring Digital Timepieces

Hodinkee's G-SHOCK Ref. 5600 by Ben Clymer Rounds Out the Series

Singer-Collaborative Vibrant Watches

Hodinkee Joins Ed Sheeran and G-Shock on a New Watch

Musical Vacation Rentals

Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays

Ketchup-Colored Tattoo Inks

Heinz is Developing a Red Ink for Ketchup-Themed Tattoos

Singer-Starring Hot Sauce Ads

Ed Sheeran + Kraft Heinz Team Up on New Hot Sauce: Tingly Ted's

Tattooed Ketchup Bottles

Heinz Created Bottles of Ketchup Inspired by Ed Sheeran's Body Art

Relatable Singer-Starring Ketchup Ads

Heinz's Ad Was Inspired by a DM'd Voice Note from Ed Sheeran

Celebrity-Endorsed Ketchup Bottles

Ed Sheeran Has Collaborated with Heinz on a Bottle of 'EdChup'

Live Lip-Sync Features

Facebook's Lip Sync Live Feature Lets Users Become Rockstars

Condiment-Flavored Ice Creams

Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran

Cookie Dough Parlors

Naked Dough is a New Cookie Dough Cafe Opening in Shoreditch, London

Music-Mixing Games

Hasbro and Harmonix Teamed Up to Create 'DropMix'

Choreographed Christmas Commercials

House of Fraser's Holiday Ad is Styled Like a Music Video

Music-Inspired Candles

This Scented Candle Collection From Anthology Candles is Based on Songs

Interactive Concert Experiences

Ed Sheeran's InstaConcert Has Fans Make an Interactive Music Video

Ebola-Fighting Celeb Sing-Alongs

Band Aid 30 and UK Pop Stars Fight Ebola Spreading in West Africa

Social Media Music Nominations

MTV Uses Snapchat to Announce Video Music Awards Nominees

Photorealistic Celebrity Graffiti

Adam Klodzinski Creates Graffiti Influenced by Pop Culture