Jim Beam

Bourbon Formula 1 Partnerships

Jim Beam Joins Cadillac F1 Team as Official Spirits Partner

Lighthearted Football Campaigns

Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’

Hug-Simulating Pajamas

Jim Beam's Limited-Edition Pajama Sets Have a Built-In "Hug Simulator"

In-Person Cocktail Gardens

Jim Beam's Bourbon Garden is for Those in Need of a Break from Beer

Bourbon Distillery Vacation Rentals

The Jim Beam American Stillhouse is Now Available for Rent

Dark Bourbon-Aged Lagers

Budweiser Reserve Black Lager is Aged on Jim Beam Bourbon Barrel Staves

In-Home Whiskey Courses

The Waitrose Whisky Discovery Experience is a Guided, At-Home Masterclass

Co-Branded American Lagers

Budweiser and Jim Beam Have Teamed to Create a Reserve Copper Lager

Bourbon-Infused Beer Promotions

Jim Beam and Budweiser Partnered for This Unique Alcoholic Drink

AI-Powered Decanters

Jim Beam's 'JIM' Smart Decanter Pours Shots of Bourbon on Demand

Vanilla Bean-Infused Bourbon Whiskeys

Jim Beam Vanilla Has a Sweet Aroma and Flavor

Satirical Shooter Watches

Jim Beam's Apple Watch Parodies the Wearable With a Metal Shot Glass

Whiskey Snapchat Campaigns

Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally

Whiskey-Infused Chicken Wings

The New Pizza Hut Wings Come with a Jim Beam Bourbon BBQ Sauce

VR Painting Experiences

McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW

Apple-Flavored Bourbons

The Jim Beam Apple Bourbon Brings a Tarty Twist to a Classic Drink

Co-Branded Music Campaigns

Spotify x Jim Beam's 'Respect the Craft' Supports of Emerging Artists

Boozy Thai Teas

This Alcoholic Thai Ice Tea is an Alternative Summer Cocktail You Need to Try

Immersive Whiskey Simulators

Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey

Rebellious Distillery Branding

The Jim Beam Bold Choices Campaign Encourages Fans to Take Risks